The change

PepsiCo doesn’t often ask for strategic brand positioning work, so when they do, we listen.

The challenge? To define and communicate the role of the newly established RGM function, which replaced the previous NRM team. More than a name change, it marked a fundamental shift from reactive to proactive, aimed at driving dynamic business growth.

Creating a simple, bold proposition – ‘We are RGM. We Engineer Growth’ – gave the team a clear identity to help commercial partners across the business understand what RGM is about.

From there, we delivered a complete package of brand design, launch materials, and communications to equip RGM with the tools to make a strong impression and set the tone for where they’re headed.

A corporate brand redesign comparison graphic split into "BEFORE" and "AFTER" sections on a clean light grey backdrop. The left panel shows the legacy green-and-yellow fluid ring icon with "PEPSICO GCC Net Revenue Management" text. The right panel showcases the modernized logo using deep navy blue, cyan, and vivid green hues alongside revised "PEPSICO CGG Revenue Growth Management" typography.
A warm, relatable lifestyle graphic depicting a man holding a bowl and smiling while chatting with a woman in a striped top in a modern kitchen. Thin green concentric line graphics frame the scene, paired with bold white text reading "Progress happens here. RGM: your partner in sustainable growth."
A corporate ID badge pass and matching branded lanyard mock up for PepsiCo's Revenue Growth Management team set on a bright blue background.
-An abstract graphic background featuring vibrant green overlapping circles flowing diagonally across a deep navy blue field.
A multi-device UI mock up displaying desktop and mobile web page layouts for PepsiCo's Revenue Growth Management campaign against a vibrant blue backdrop.

We absolutely love the work. Compared to what we currently have, this feels so bold and fresh and immediately speaks to who we are.

Colin Loughran, SVP, Revenue Growth Management
A product graphic featuring a chilled Pepsi Zero Sugar can with condensation droplets and dark blue abstract circular graphics floating upward against a plain white background.
A product advertisement graphic featuring a bag of Tostitos No Salt tortilla chips with vibrant cyan circular graphics floating upward against a white background.

Client

  • PepsiCo

Deliverables

  • Brand Identity
  • Brand Narrative & Storytelling
  • Colleague Engagement
  • Internal Communications
  • Presentation
  • Strategic Consultancy
  • Strategic Positioning

Additional Credits

  • N/A

Our Projects
See all work

Isuzu UK
Ecolab
XPENG