SkyNet

The change

Perfumes, aftershaves, and colognes are classified as hazardous goods, which complicates and raises the cost of shipping due to legal and safety regulations. We created a highly effective, flexible campaign for SkyNet’s Fragrance Delivery Service, highlighting their expertise and skill. With strong visual elements and playful headlines, we developed messaging and visuals that could work across every channel, for every audience.

Since the client has an in-house artwork team, our task was to develop creative concepts and key visuals, along with headlines and a communication plan. Our campaign showcased strong headlines and visual elements, using boxes shaped like popular, recognisable fragrance bottles. The client loved our approach, particularly how our detailed communication plan offered a creative solution that their internal team could easily adapt and implement.

The Concepts

A conceptual advertisement featuring cardboard shipping boxes assembled into the shapes of luxury perfume bottles, accompanied by the headline "SCENT, RECEIVED."

This was an exciting project for the 438 creative team as it proposed an opportunity to impress a new client with conceptual ideas and copywriting – from the initial design ideas, to the final output that involved crafting original visuals of fragrance boxes in photoshop. The client was delighted with the creative, commenting that they were ‘blown away’ and we had gone above and beyond their expectations.

Andy Fryer, Head of Creative