Isuzu: Ready to Level Up

Launching the New Isuzu D-Max with Sonic energy.

The change

To mark the release of Sonic the Hedgehog 3, we teamed up with Isuzu UK for ‘Ready to Level Up’—a high-energy campaign pairing Sonic’s adventure with the New Isuzu D-Max’s rugged reliability.

Running across physical and digital channels, highlights included a Tokyo trip competition and standout engagement. Outdoor media recorded 1.88 million plays (300% over target), with social media generating over 214,000 impressions and 4,099 competition entries.