The change

Ultrasil Connected is a digital solution that combines real-time analytics with hygiene expertise to transform membrane cleaning in dairy processing, turning operational data into actionable insights.

Our challenge was to translate a highly technical proposition into clear, compelling communications that would resonate with decision-makers across multiple European markets. Working closely with Ecolab, we developed a messaging approach that simplified complexity without losing credibility, helping audiences quickly understand the value of the solution.

With these foundations in place, we delivered a full-funnel LinkedIn strategy spanning organic and paid activity, video content, supporting assets and webinar promotion. Through ongoing optimisation, the campaign delivered strong visibility, meaningful engagement and efficient use of budget.

By combining strategic storytelling with performance-led delivery, we helped build awareness, generate demand and create momentum for Ultrasil Connected across Europe.

A laptop mock-up on a blue patterned background showing a LinkedIn post from Ecolab. The post graphic features a technician in a hard hat and lab coat using a tablet next to the text "Let efficiency flow with Ultrasil™ Connected," highlighting digital insights for dairy membrane cleaning.
A grid layout of seven smartphones against a blue patterned backdrop. Each mobile screen displays a distinct LinkedIn post from Ecolab's Ultrasil Connected campaign, highlighting key features such as "Smarter membrane cleaning", "Optimized daily clean", "Membrane monitoring", and "Deep clean".
Mock up of a Ecolab LinkedIn carousel. The headline on the post says "Let efficiency flow with Ultrasil Connected"
A promotional graphic featuring white text that reads "Let efficiency flow with Ultrasil™ Connected" against a blue background with a swirling pattern of blue dots, squares, and stars.
A graphic featuring three white line-art icons inside circles on a dark blue background. The first depicts a water drop inside a gear for "Optimized daily clean," the second shows a sparkling spiral for "Deep clean," and the third shows a computer monitor with a magnifying glass for "Membrane monitoring."
An equation-style graphic on a bright blue background featuring three dark blue icons connected by plus signs. The icons represent "Chemistry" (a cluster of circles), "Digital Technology" (a cluster of squares), and "Ecolab Expertise" (a group of four-pointed stars).

Why it matters

3 statistics displayed on a navy blue background. First one says "2.7m impressions". Second says "1m Video views" and last one says "180 Warm leads".

“Working with 438 has been a truly positive experience. On the creative side, 438 stands out for their ability to grasp our vision and translate it into impactful and tangible results. Their creativity, combined with a deep understanding of our goals, made the process not only efficient but also inspiring. We’re very happy with the partnership and look forward to future collaborations”

Sofia Genghini, Marketing & Communications

Client

  • Ecolab

Deliverables

  • Digital Marketing
  • Film Production
  • Product & Service marketing
  • Social Media

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG