Subaru has always had strong links to the outdoors, but this campaign marked a shift from connection to commitment, demonstrating the impact a purposeful partnership can achieve.
In collaboration with the RHS, the brand aimed to raise awareness of the UK’s temperate rainforests, one of the country’s most at-risk and neglected ecosystems, through an award-winning immersive installation at the RHS Hampton Court Palace Festival.
Our goal was to create a launch campaign that would reveal the partnership and bring the Subaru Cocoon Garden to life digitally, generating excitement among ticket holders, encouraging conversation, driving engagement among those viewing the garden remotely, and highlighting Subaru’s environmental values.
It was great for us to work on something so purpose-driven, and so well connected to the brand. Rarely do automotive campaigns not put the vehicle front and centre, but here we could embrace nature and all its beautiful details…Inspired by the curved shapes of the garden design, and of the Subaru logo itself, we loved creating this campaign and seeing the project truly come to life.
