The change

To mark the release of Sonic the Hedgehog 3, we teamed up with Isuzu UK for ‘Ready to Level Up’—a high-energy campaign pairing Sonic’s adventure with the New Isuzu D-Max’s rugged reliability.

Running across physical and digital channels, highlights included a Tokyo trip competition and standout engagement. Outdoor media recorded 1.88 million plays (300% over target), with social media generating over 214,000 impressions and 4,099 competition entries.

A campaign headline graphic featuring electric blue neon typography reading "READY TO LEVEL UP" on a dark textured concrete background.
A campaign concept presentation board featuring three key visual options labelled Key Visual 1, Key Visual 2, and Key Visual 3 for the Isuzu D-Max and Sonic the Hedgehog 3 partnership against a textured off-white background.
A creative mood board set on a light textured background with hand-drawn annotations and golden ring graphics. On the left, three film trailer stills are labelled "Tokyo," "Team," and "Spaceship." On the right, the official Sonic 3 film poster is broken down with design callouts highlighting key visual cues including "Head To Head," "Electric," "Cityscape," "Energy," and "Gold Rings."
An open magazine spread mock up resting on a dark surface. The left page showcases a print advertisement featuring a red Isuzu D-Max truck alongside 3D renders of Sonic and Shadow under a glowing neon headline reading "READY TO LEVEL UP," complete with the official Sonic 3 movie logo, website call-to-action, and Euro NCAP safety rating badge.
A vertical illuminated bus shelter kiosk mock up positioned on a city sidewalk next to a street with a motion-blurred blue car passing by. The poster showcases a red Isuzu D-Max pickup truck alongside Sonic and Shadow charging forward from a glowing ring portal, under the neon title "READY TO LEVEL UP" with official Sonic 3 movie and Isuzu brand logos.
Two illuminated vertical digital totem displays standing side-by-side next to an escalator inside a modern transit hub. The left panel features a blue Isuzu D-Max pickup truck with Sonic running forward in blue lightning, while the right panel displays a red Isuzu D-Max with Shadow sprinting in fiery orange energy—both framed by the neon headline "EPIC ADVENTURES WITH THE ULTIMATE TEAM" and official Sonic 3 branding.
A futuristic sci-fi hangar scene featuring a blue Isuzu D-Max pickup truck cantered between Sonic and Shadow the Hedgehog emitting electrical energy trails.
An angled smartphone mock up resting on a dark, textured stone block under moody lighting. The screen showcases a mobile webpage featuring the headline "EPIC ADVENTURES WITH THE ULTIMATE TEAM," an Isuzu D-Max pickup truck alongside 3D renders of Sonic and Shadow, official Sonic 3 theatrical logos, campaign body copy, a red "SEE MORE" call-to-action button, and dynamic blue and orange energy trails framing the lower edge.
An energy background graphic featuring colliding streams of electric blue and fiery orange-red lightning against a dark textured surface.
Two side-by-side smartphone mock ups resting on a dark, scratched metallic surface. The left screen highlights an Instagram Story and the right shows a feed post, both featuring a co-branded scene with a red Isuzu pickup truck alongside 3D Sonic the Hedgehog characters by a glowing portal, framed by neon text reading "ENTER TO WIN A TRIP TO TOKYO" and the official Sonic 3 movie logo.

Paramount wants to present the creative to filmmakers as best in class!

Nicky Robbins, Premier Partnerships
An illuminated poster billboard mock up mounted on a modern underground train station platform. The ad graphic showcases an Isuzu D-Max pickup truck flanked by 3D animated characters Sonic and Shadow charging forward with blue lightning and red flame energy trails, set beneath the headline "ACTION-PACKED EXCITEMENT AWAITS" and the official Sonic 3 movie logo.
A large outdoor billboard mock up mounted on a weathered brick wall featuring the Isuzu D-Max and Sonic the Hedgehog 3 campaign advertisement.

Why it matters

214030

Impressions

25276

Video views

22062

Engagements

4099

Competition entries

A cinematic key art visual featuring blue and red Isuzu D-Max pickup trucks paired with Sonic and Shadow the Hedgehog on a wet urban street at night.

Client

  • Isuzu UK

Deliverables

  • Art Direction
  • Concept Development
  • Digital Marketing
  • Film Production
  • Motion Animation 
  • Multi-channel Campaigns
  • Partnership Activation
  • Social Media

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG