Isuzu Noughts & V‑Crosses
Accelerating sales with a playful, finance-led campaign
The change
We were asked to support a mid-quarter sales push for Isuzu’s D-Max V-Cross models to boost pick-up sales before the end of the quarter. The brief included a 0% APR finance offer and just 10 working days to bring it to life.
Rather than simply promote the finance deal, we came up with the creative idea of “Noughts and V-Crosses.”
Using a simple, playful twist on the classic game, the campaign brought the 0% offer to life in an original way that cut through the typical automotive finance noise.
Rolled out across press, social, DOOH, email, PR and dealer assets, the result was a distinctive, memorable campaign that quickly drove real interest.
