The change

We brought Ecolab laundry technology together with the football powerhouse that is Manchester United, to not only reach a wider B2B audience, but millions of Manchester United fans too – going behind the scenes to put the spotlight on clean football kits and the people behind them.

Buckets of northern charm, a slick integrated social campaign, and a sprinkling of celebrity glamour later and we had ourselves a campaign. One that raised the profile of a B2B brand, best known for its hygiene products, into the wider world for the first time.

Please note, the partnership with Ecolab and Manchester United has now come to an end. This page is in reference to a campaign that ran between 2020 and 2022.

A side-by-side framed poster display in vibrant red and clean white featuring the debossed slogan "IT ALL STARTS WITH A CLEAN KIT" for the Ecolab and Manchester United partnership.
A horizontal campaign banner illustrating the journey of a Manchester United kit from the laundry to the dressing room and onto the pitch for the Ecolab partnership, set against a split red-and-white fabric backdrop.
A laptop open on a wooden table playing video footage of the Manchester United home dressing room alongside paper design drafts and wireframe sketches.
A person pointing at a laptop screen during a video review of Manchester United player kits alongside print proofs and sketches on a wooden desk.
A die-cut promotional standee featuring Manchester United footballers Paul Pogba, Cristiano Ronaldo, and Jadon Sancho for the Ecolab laundry solutions campaign.
A close-up of a smartphone displaying an Ecolab Instagram reel featuring behind-the-scenes kit laundry operations for Manchester United, set against a bold red background.

With this campaign, we wanted to find an authentic way to bring to life the untold story of the background staff. We have rolled-out in a short timeframe a compelling story that unveiled to fans what happens behind the scenes of the Club they love.

Laetitia Tettamanti – Senior Communications Manager, Ecolab
A smartphone displaying an Ecolab Instagram post alongside a four-slide social carousel promoting their partnership with Manchester United, set against a textured white background.
A four-panel campaign showcase promoting the partnership between Manchester United and Ecolab under the slogan "It all starts with a clean kit."
An open brochure spread showcasing the Manchester United and Ecolab "It all starts with a clean kit" campaign, photographed on a neutral grey background.

By working with the former kitman and showcasing the B2B solutions we deliver, we have successfully engaged fans and created pride in our salesforce. It was Manchester United’s most engaging commercial post on LinkedIn.

Laetitia Tettamanti – Senior Communications Manager, Ecolab
A laundry technician in a white coat inspecting Luke Shaw's red Manchester United shirt in front of industrial washing machines.

Why it matters

3.6 m

Fan Impressions

2 k

Likes on Linkedin, Manchester United's most engaging commercial post

Client

  • Ecolab

Deliverables

  • Art Direction
  • Colleague Engagement
  • Concept Development
  • Film Production
  • Internal Communications
  • Motion Animation 
  • Multi-channel Campaigns
  • Partnership Activation
  • Social Media

Additional Credits

  • Boardwalk Studios

Our Projects
See all work

Ecolab
Isuzu UK
XPENG