Let’s talk #SideBySide

An Isuzu & ITV campaign putting conversations first

The change

Isuzu has a strong track record of building long-term strategic relationships. What started as an entry for ITV’s Head First award, a new initiative that shines a spotlight on mental wellbeing, enabled the company to raise awareness about an issue that affects a significant portion of their customers.

With 77% of men experiencing mental health symptoms* and 1 in 8 Brits preferring to have difficult conversations in a vehicle**, we used the Isuzu D-Max to open up these discussions, creating a heart-warming film about relationships that came runner-up in the Award.

Why it matters

169000 +

Total impressions

4000 +

Total engagements

The advert is highly effective in showing how conversations while in a vehicle can have a positive effect on wellbeing and mood; serving as a refuge for conversation, in a safe space to talk with the distraction of the road ahead and without the pressure of eye contact. We were overjoyed to have been chosen as a runner up in ITV’s Head First initiative and to be putting this fully integrated campaign live is a huge sense of achievement, that we can be giving something back to a nation that’s supported our brand over the years.”

George Wallis, Head of Marketing for Isuzu UK

Spark