The change

With over 300 nurseries up and down the country, Bright Horizons is one of the UK’s leading childcare providers. But following the pandemic and with an ever expanding offering to its B2C and B2B audiences, it had a new story to tell.

Our challenge was to create a visual identity and voice that reflected its heritage and ambitions for the years to come. With ‘We Look Forward’, we delivered a bold and optimistic vision for the future of its workforce, clients, parents, and children.

As a working mum myself, collaborating with Bright Horizons to communicate a vision of a brighter future for working families was a real honour. Bringing emotion, creativity and lived experience to a project such as this is a ‘once in a career’ joy and it’s a project we’re all so proud of.

Sophie Dickens – Senior Account Manager, 438 Marketing


  • Bright Horizons


  • Art direction
  • Brand roll-out
  • Motion design
  • Strategy
  • Visual identity