The change
With over 300 nurseries up and down the country, Bright Horizons is one of the UK’s leading childcare providers. But following the pandemic and with an ever expanding offering to its B2C and B2B audiences, it had a new story to tell.
Our challenge was to create a visual identity and voice that reflected its heritage and ambitions for the years to come. With ‘We Look Forward’, we delivered a bold and optimistic vision for the future of its workforce, clients, parents, and children.