The change
We brought Ecolab laundry technology together with the football powerhouse that is Manchester United, to not only reach a wider B2B audience, but millions of Manchester United fans too – going behind the scenes to put the spotlight on clean football kits and the people behind them.
Buckets of northern charm, a slick integrated social campaign, and a sprinkling of celebrity glamour later and we had ourselves a campaign. One that raised the profile of a B2B brand, best known for its hygiene products, into the wider world for the first time.
