The change

As one of the top three global threats alongside climate change and terrorism, cybercrime poses a serious risk to businesses. That’s why Element – a leader in the testing, inspection, and certification industry – put further measures in place to protect its people, devices, and networks. But with safety also relying on its people to do the right thing, they decided to launch a companywide campaign to raise awareness.

Perfectly timed for Cyber Awareness Month, we delivered an integrated campaign with legs and longevity. With our central idea leaning into the truth behind cybercrime in a surprising way, we managed to make an ‘easy-to-miss-and-dismiss’ message memorable – cutting through everyday internal comms to compel everyone in the company to become cyber smart, safe, and secure together.

Thanks again everyone, a brilliant result – Jo and the 438 team…really great work and effort to get this done in such short timelines. Love it. Thank you all. We are really looking forward to how this lands with the wider Element audience.

Jennifer McGhee, Director of Cyber Security


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