The change

As one of the top three global threats alongside climate change and terrorism, cybercrime poses a serious risk to businesses. That’s why Element – a leader in the testing, inspection, and certification industry – put further measures in place to protect its people, devices, and networks. But with safety also relying on its people to do the right thing, they decided to launch a companywide campaign to raise awareness.

Perfectly timed for Cyber Awareness Month, we delivered an integrated campaign with legs and longevity. With our central idea leaning into the truth behind cybercrime in a surprising way, we managed to make an ‘easy-to-miss-and-dismiss’ message memorable – cutting through everyday internal comms to compel everyone in the company to become cyber smart, safe, and secure together.

A set of three cybersecurity campaign concept posters titled "Early ideas" for Element, featuring cartoon illustration, pixelated typography, and portrait photography formats
A set of three cybersecurity awareness campaign posters titled "Early ideas" for Element, presenting deceptive headlines and hidden threat warnings against dark backgrounds.
A campaign typographic lockup displaying the title "CYBER SMART SAFE SECURE Together" set against a dark, vertically textured background.
A typographic design rationale slide highlighting the IBM Plex Mono typeface, formatted with programming syntax to symbolize hackers and code culture.

Thanks again everyone, a brilliant result – Jo and the 438 team…really great work and effort to get this done in such short timelines. Love it. Thank you all. We are really looking forward to how this lands with the wider Element audience.

Jennifer McGhee, Director of Cyber Security
A sticker mock up displaying an array of circular black cybersecurity badges with blue line-art icons reminding users to "Save & Store Data Securely" and "Keep Your Devices With You".
A close-up laptop mock up featuring a circular black cybersecurity sticker with a slashed Wi-Fi icon reminding users to "Connect With Caution".
A pair of printed informational flyers outlining cybersecurity attack facts and employee guidelines for Element's "Cyber Smart Safe Secure" internal awareness campaign.
A tablet and keyboard folio mock up displaying an Element cybersecurity awareness screen with the headline "Cyber criminals

Client

  • Element

Deliverables

  • Colleague Engagement
  • Film Production
  • Internal Communications
  • Multi-channel Campaigns

Our Projects
See all work

Ecolab
Isuzu UK
XPENG