The change

A brand new global team was formed at ofi, a global leader in natural food ingredients. This dedicated team of experts goes beyond stats and facts to truly support colleagues in sales, marketing and innovation – turning data into meaningful insights to help shape everything from strategy and planning, to product innovation. The problem was, nobody knew it. But together with 438, they were able to change all that.

We helped ofi Insights carve out its identity within the business – enhancing visibility, describing its function, and building credibility in the process. We also supplied the team with their own self-serve toolkit for internal communications for quality and consistency going forward.

A brand presentation slide for ofi featuring the headline "Insights make it real," accented by concentric ripple rings and large overlapping translucent purple and orange circles.
A flat-lay presentation mock up showcasing ofi branded communications—an email layout on a tablet, an "Annual Beverage Report" slide, and an "Insights in action" team spotlight banner—framed by cocoa powder on a white surface.
A brand colour palette specification sheet displaying the primary colours "Blue" and "White" alongside the secondary accent colour "Purple".
A brand identity specification sheet displaying the "Insights Ripple Device" across multiple approved colourway variations on periwinkle, white, and deep magenta backgrounds.
Colleague working on the computer
A set of sixteen white outline icons featuring concentric ripple contours on a periwinkle-blue background, representing research tools, ingredient categories, and global geographic markets.
A promotional cover graphic for the "ofi insights podcast," featuring a studio condenser microphone and headphones within a curved cut out against a periwinkle-blue background.

The 438 team have been our fearless leaders and challengers in creating a truly unique way we can bring our insights team and our insights learnings to our business. They challenged us to be greater, they pushed us to think big, they brought vision, strategy and attention to detail in equal measures and were true partners in this journey! What a team!

Laura Barber, Vice President global consumer and market insights
A laptop mock up displaying digital brand guidelines titled "Design rules: blue" for ofi's visual identity system.
A front-facing laptop mock up displaying an interactive digital portal screen for ofi titled "Hello, we're Insights," providing direct video access and navigation links to departmental insight modules.
A triptych of internal campaign posters for ofi's Consumer and Market Insights team titled "Hello, we're Insights," displayed on a white surface framed by scattered cocoa powder.
A triptych of internal communications posters for ofi's Consumer and Market Insights team—addressed to "Innovation," "Marketing," and "Sales"—framed by scattered raw nuts and seeds.
A brand presentation card for ofi titled "Insights make it real," framed by scattered coffee beans and featuring a photographic vignette of a woman grocery shopping.
A tablet mock up displaying a market research report page for ofi titled "Plant-based Insights: Ice cream draws excitement as something new," analysing consumer dairy-alternative trends across European markets.

Client

  • Ofi

Deliverables

  • Art Direction
  • Brand Narrative & Storytelling
  • Colleague Engagement
  • Digital Marketing
  • Film Production
  • Internal Communications
  • Presentation
  • Strategic Positioning

Additional Credits

  • Chainsaw
  • Jonathan Farber

Our Projects
See all work

Ecolab
Isuzu UK
XPENG