The change
While RWS is a world-leading provider of specialist language services, its eLearning offering is less well-known. Our challenge was to boost awareness about what makes it better and different – how it delivers localised training content across different industries, in different languages, to different learners globally.
We developed a clear strategic value proposition for the brand and a creative campaign to launch it, using end-user experience to demonstrate the value RWS eLearning brings to global organisations. Ultimately, showing the brand’s human-first approach working with cutting edge tech to deliver quality eLearning content for everyone, everywhere all over the world.
