The change

While RWS is a world-leading provider of specialist language services, its eLearning offering is less well-known. Our challenge was to boost awareness about what makes it better and different – how it delivers localised training content across different industries, in different languages, to different learners globally.

We developed a clear strategic value proposition for the brand and a creative campaign to launch it, using end-user experience to demonstrate the value RWS eLearning brings to global organisations. Ultimately, showing the brand’s human-first approach working with cutting edge tech to deliver quality eLearning content for everyone, everywhere all over the world.

438’s strategic approach captures the flexibility and universality of the platform, while the creative has given us real cut-through in the global eLearning space. As expected, the team has delighted us with their deep and insightful thinking, and we’re already seeing the impact this work is having within the eLearning business.

Gary Kemp, Language Services Marketing Director


  • RWS


  • Art Direction and Creative
  • Messaging and Content
  • Motion design
  • Photography
  • Strategy
  • Value Proposition
  • Videos

Additional Credits

  • Alex Wright