The change
Just like the award-winning Isuzu D-Max, Warner Bros. Pictures’ first antihero action-adventure film, Black Adam, accelerates the thrill of action and adventure to a totally new level. We were consequently delighted to collaborate with Warner Bros. Entertainment to heroify the appeal of the Isuzu D-Max in the lifestyle pick-up segment.
The resulting online campaign showcased a beast of an onyx metallic black Isuzu D-Max, with striking Black Adam imagery, and had more than a nod to the action-adventure story with the taglines, ‘Driven to do whatever it takes’, ‘Legends are made by the road they take’, and ‘A legend against all odds’.
