The change

Just like the award-winning Isuzu D-Max, Warner Bros. Pictures’ first antihero action-adventure film, Black Adam, accelerates the thrill of action and adventure to a totally new level. We were consequently delighted to collaborate with Warner Bros. Entertainment to heroify the appeal of the Isuzu D-Max in the lifestyle pick-up segment.

The resulting online campaign showcased a beast of an onyx metallic black Isuzu D-Max, with striking Black Adam imagery, and had more than a nod to the action-adventure story with the taglines, ‘Driven to do whatever it takes’, ‘Legends are made by the road they take’, and ‘A legend against all odds’.

A cinematic hero shot of a bright orange Isuzu D-Max pickup truck speeding along a coastal cliff edge, kicking up a dust cloud at sunset.
A surreal composite artwork combining diverse global environments into a single panoramic vista. In the foreground, a sun-drenched red dirt road curves along a cliff edge, leading to dramatic coastal cliffs above a blue ocean, while stylized cut out overlays along the horizon integrate a city skyline at dusk and historic stone ruins.
A dynamic action shot of a bright orange Isuzu D-Max pickup truck kicking up a cloud of dust as it navigates a desert landscape at sunset.
A moody, cinematic hero shot of a metallic black Isuzu D-Max pickup truck parked in a dark, fog-filled architectural setting with stone arches.
A cinematic hero shot of a bright orange Isuzu D-Max pickup truck speeding along a coastal cliff edge, kicking up a dust cloud at sunset.
A dramatic background texture featuring glowing orange and red molten cracks branching across a dark, rough stone surface.
A subtle campaign design element featuring a glowing amber horizontal divider line cantered against a dark smoky backdrop.
An outdoor billboard advertisement set within a recessed stone block wall frame on a city street. The poster features a top black header banner with DC's Black Adam movie artwork and release date, above a main visual of an orange Isuzu D-Max speeding through a dusty desert under the headline "LEGENDS ARE MADE BY THE ROAD THEY TAKE.", anchored by Isuzu branding, campaign copy, and safety ratings.
Three smartphones aligned side-by-side against a dark concrete backdrop, showcasing a series of vertical mobile ad layouts for the Isuzu D-Max x Black Adam partnership. Each screen incorporates an upper Black Adam promo banner paired with a distinct truck visual and headline: "LEGENDS ARE MADE BY THE ROAD THEY TAKE" (left), "DRIVEN TO DO WHATEVER IT TAKES" (middle), and "UNFAZED. UNSTOPPABLE. UNEQUALLED." (right).
Positioned on a dark, cracked stone surface, a tablet displays a digital promotional landing page layout. The hero frame features the orange Isuzu D-Max on a cliffside trail under the headline "UNFAZED. UNSTOPPABLE. UNEQUALLED." The dark body section below includes campaign copy, dual call-to-action buttons ("WATCH THE TRAILER" and "SEE THE RANGE"), and an official Black Adam cinematic footer banner.
A dual-perspective architectural mock up showing a tall, vertical building banner hanging on a multi-story red brick warehouse facade. The primary graphic features the orange Isuzu D-Max driving through off-road terrain under the headline "LEGENDS ARE MADE BY THE ROAD THEY TAKE.", paired with an integrated lower panel promoting DC's Black Adam theatrical release.
An angled magazine spread mock up resting on a charcoal surface, showcasing a full-page print advertisement for Isuzu. The visual features the bright orange Isuzu D-Max handling rugged desert terrain beneath a golden sunset, flanked by the headline "LEGENDS ARE MADE BY THE ROAD THEY TAKE.", dual Isuzu and Black Adam branding, website CTA, and Euro NCAP 5-star safety badge.

Client

  • Isuzu UK

Deliverables

  • Art Direction
  • Concept Development
  • Digital Marketing
  • Motion Animation 
  • Multi-channel Campaigns
  • Partnership Activation
  • Social Media

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG