The change

Reckitt, home to the world’s most loved and trusted hygiene, health, and nutrition brands, had implemented a new Digital Asset Management (DAM) platform to improve consistency and efficiency across its global asset management processes. Our role was assisting in making the third-party software feel like their own, symbolising a new beginning, and encouraging widespread use.

Calling on our extensive experience with other digital transformation projects, we renamed the platform ‘OneSPOT’, developed a new brand identity and guidelines, and, working alongside Reckitt’s dedicated internal support team, empowered the organisation’s global business units and countries to embrace it. As a result, they can now source, search, and share assets in a single, easy-to-navigate central location.

The primary logo for OneSPOT with the strapline "STORE, SEARCH & SHARE RECKITT ASSETS" against a magenta gradient background.
A person using a laptop displaying the OneSPOT platform, surrounded by floating digital asset graphics and consumer brand logos.
A smiling woman working on a laptop at a café table with a bright pink mug and a subtle graphic overlay.
A smiling woman in a bright pink shirt with short curly hair working on a laptop at a sunlit office desk.
A smiling woman wearing glasses and earphones working on a laptop at an office desk
A smiling young man wearing glasses working on a laptop with a subtle graphic ring overlay.
An open brand identity manual spread set against a magenta backdrop. The left page features a vibrant section divider for "IMAGES & ICONOGRAPHY" with target ring graphics, while the right page outlines "ICONOGRAPHY" usage guidelines alongside the "STORE", "SEARCH", and "SHARE" icons.
A set of three internal email campaign templates introducing the OneSPOT Digital Asset Management system.
A tablet mock up on a magenta gradient background displaying a OneSPOT training follow-up email.
A floating silver laptop mock up displaying the OneSPOT Digital Asset Management platform interface against a vibrant magenta gradient background.

Client

  • Reckitt

Deliverables

  • Brand Governance
  • Brand Guidelines
  • Brand Identity
  • Colleague Engagement
  • Communications Planning
  • Digital Marketing
  • Film Production
  • Internal Communications
  • Product & Service marketing
  • Strategic Consultancy

Additional Credits

  • N/A

Our Projects
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