The change

We were asked to support a mid-quarter sales push for Isuzu’s D-Max V-Cross models to boost pick-up sales before the end of the quarter. The brief included a 0% APR finance offer and just 10 working days to bring it to life. 

Rather than simply promote the finance deal, we came up with the creative idea of “Noughts and V-Crosses.” 

Using a simple, playful twist on the classic game, the campaign brought the 0% offer to life in an original way that cut through the typical automotive finance noise.

Rolled out across press, social, DOOH, email, PR and dealer assets, the result was a distinctive, memorable campaign that quickly drove real interest.

A promotional graphic for the Isuzu D-Max V-Cross featuring a tic-tac-toe themed 0% APR finance advertisement.
A smartphone mockup displaying an Instagram social media post by Isuzu UK for the "Noughts & V-Crosses" campaign.
An email marketing mockup for Isuzu's "Noughts & V-Crosses" promotional campaign.
A close-up of a tablet resting on a wooden cafe table beside a coffee cup. A hand with bright pink manicured nails touches the screen, which shows an interactive "Noughts & V-Crosses" digital game featuring player input fields, a tic-tac-toe grid, and 0% APR financing promotional text for Isuzu.
A magazine print advertisement mockup for the Isuzu D-Max V-Cross featuring the headline "NOUGHTS & V-CROSSES."
An outdoor billboard mounted on a building wall under a blue sky, displaying a dark advertisement for Isuzu. The left side features the headline "NOUGHTS & V-CROSSES" and 0% APR finance offer details, while the right side displays a tic-tac-toe grid with red percentage-symbol "noughts" and white Isuzu D-Max V-Cross trucks forming a winning diagonal line.
Isuzu Noughts and Crosses Finance Campaign outdoor displays
A vertical digital billboard standing on a city sidewalk framed by trees with orange autumn leaves. The ad features a black background with a tic-tac-toe grid made of red percent symbols and white Isuzu D-Max trucks, accompanied by the headline "NOUGHTS & V-CROSSES" and 0% APR promotional text.

Client

  • Isuzu UK

Deliverables

  • Digital Marketing
  • Motion Animation 
  • Multi-channel Campaigns
  • Product & Service marketing
  • Social Media
  • Website Design

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG