The change

We were asked to support a mid-quarter sales push for Isuzu’s D-Max V-Cross models to boost pick-up sales before the end of the quarter. The brief included a 0% APR finance offer and just 10 working days to bring it to life. 

Rather than simply promote the finance deal, we came up with the creative idea of “Noughts and V-Crosses.” 

Using a simple, playful twist on the classic game, the campaign brought the 0% offer to life in an original way that cut through the typical automotive finance noise.

Rolled out across press, social, DOOH, email, PR and dealer assets, the result was a distinctive, memorable campaign that quickly drove real interest.

Isuzu Noughts and Crosses Finance Campaign outdoor displays

Client

  • Isuzu UK

Deliverables

  • Digital Marketing
  • Motion Animation 
  • Multi-channel Campaigns
  • Product & Service marketing
  • Social Media
  • Website Design

Additional Credits

  • N/A

Our Projects
See all work

XPENG
Subaru UK
PDG Aviation Services