Traditionally known for being the workhorse of pick-up trucks, Isuzu expanded its range with the launch of the All-New Isuzu D-Max. And with it, opened up its offering to everyday adventure-bound drivers.
Our challenge was to make them see the All-New Isuzu as the truck that lets them do what they want to do. So we created a campaign that did just that. From dawn to-dusk farmers to weekend-warrior mountain bikers, Isuzu became the truck for anyone ‘driven to do’.