The change

Traditionally known for being the workhorse of pick-up trucks, Isuzu expanded its range with the launch of the All-New Isuzu D-Max. And with it, opened up its offering to everyday adventure-bound drivers.

Our challenge was to make them see the All-New Isuzu as the truck that lets them do what they want to do. So we created a campaign that did just that. From dawn to-dusk farmers to weekend-warrior mountain bikers, Isuzu became the truck for anyone ‘driven to do’.

The ‘Driven to do’ campaign launched in 2021 and has proven to be a big success. We expanded into the lifestyle sector by targeting a new audience, and all this was made easy with an award-winning pick-up and support from the 438 team from a brand and dealer level. So much so that we have sold 50,000 pick-ups to date.

George Wallis – Head of Marketing, Isuzu

Why it matters

152 %

Organic social engagement increased

9.4 m

TV advert impressions over 3 months


  • Isuzu UK


  • App design
  • Art direction
  • Brand roll-out
  • Motion design
  • Strategy
  • Visual identity

Additional Credits

  • Illustrator