The change

China’s Great Wall Motor Company entered the emerging UK electric vehicle market with its ORA Funky Cat First Edition. With its distinctive name and looks, ORA UK wanted to make people see the car as a ‘car-panion’.

A car unlike any other in the category deserved a campaign to match. The UK campaign centres around the idea that ‘ORA Loves You’ – with friendship, the spirit of adventure, and the things that matter most in life at the heart of it all.

Why it matters

33 x

Increase in followers across social media

32 %

Average email click through rate

What an honour to be a part of this launch. A once in a lifetime experience… a brand-new brand, amazing product, and a real chance to bring about positive change in the auto industry.

Helenka Hodnett – Managing Director, 438 Marketing




  • Art direction
  • Brand roll-out
  • Motion design
  • Strategy
  • Visual identity