The change

Nearly 100 years after designing the world’s first life raft, safety solutions provider Survitec was ready to launch another landmark innovation – the inflatable lifeboat, Seahaven.

To hero the groundbreaking nature of the product and put Seahaven on every new cruise ship, it needed a strong identity ‘both in the size and safety stakes.’ In fact, they go ‘beyond’ anything ever seen before – an idea which informed our positioning for the product and supporting the suite of launch materials we produced.


  • Survitec


  • Art direction
  • Brand roll-out
  • Motion design
  • Strategy
  • Visual identity

Additional Credits

  • Illustrator
  • Photographer