The change

Nearly 100 years after designing the world’s first life raft, safety solutions provider Survitec was ready to launch another landmark innovation – the inflatable lifeboat, Seahaven.

To hero the groundbreaking nature of the product and put Seahaven on every new cruise ship, it needed a strong identity ‘both in the size and safety stakes.’ In fact, they go ‘beyond’ anything ever seen before – an idea which informed our positioning for the product and supporting the suite of launch materials we produced.

Scamps for Seahaven
Hand written text saying: "The self-propelled lifeboat has a range of 24 hours". With an arrow pointing to the left
A typographic brand graphic on a dark slate background highlighting the campaign slogan "BEYOND SURVIVAL" in vibrant orange and white stencil lettering amidst stacked brand pillars.
A perspective shot of a Survitec brochure cover titled "Rise Above with Seahaven", highlighting deck-space savings for cruise ships against a dark watery background.
Seahaven graphic design schematics
Two bright orange Survitec Seahaven survival craft navigating stormy, rain-swept seas with an offshore support vessel in the distance.
A corporate presentation infographic set against a stormy ocean backdrop, structured around a central segmented orange ring enclosing the word "BEYOND". The wheel maps four shared value pillars—Space, Safety, Efficiency, and Risk Reduction—contrasted between two core stakeholder groups: "Shipyard" benefits on the left, detailing deck space savings, plug-and-play installation, and single-point-of-contact management; and "Cruise Operations" on the right, highlighting a 1,060-person capacity, sub-four-minute deployment, and a 60% servicing reduction, all anchored by a base line celebrating 100+ years of maritime experience.
An open, vibrant orange brochure spread presenting the Survitec Seahaven maritime survival craft, featuring technical blueprint illustrations and key performance statistics.
An open brochure spread showcasing the Survitec Seahaven maritime evacuation craft navigating choppy seas, annotated with key capacity and deployment statistics.
A tablet screen beaded with water droplets, displaying a digital promotional launch page for the Survitec Seahaven maritime evacuation system.

Client

  • Survitec

Deliverables

  • Brand Awareness
  • Brand Identity
  • Motion Animation 
  • Product & Service marketing
  • Strategic Consultancy
  • Value Proposition

Additional Credits

  • Illustrator
  • Photographer

Our Projects
See all work

Ecolab
Isuzu UK
XPENG