The change

Fresh from unveiling their new vision, Survitec knew it was time to rally around a clear, purpose‑driven set of values. We tapped into 438’s mix of strategy, storytelling and design to bring their values, Drive, Collaboration, Innovation and Resolve, to life. Using gathered input from across the business we designed and ran hands‑on workshops with senior leaders to refine a long list of values and pin down those that really mean something at Survitec plus the behaviours to accompany them.

Then, drawing on their master brand, we crafted a bold design style that felt forward‑looking and full of positive energy. The result? A people‑first culture where everyone everywhere can spot, share and live the Survitec values. From internal comms to team huddles, Drive, Collaboration, Innovation and Resolve now guide, engage and inspire the whole Survitec family, globally.

An angled grid of presentation slides scattered across a light background. The prominent center slide is titled "WHY NOW?" alongside an image of a technician in safety gear, surrounded by slides covering "Values in Action," "Making It Real," company values like "Drive" and "Innovation," and a four-week "Launch" schedule.
A large presentation display inside a venue with red brick walls, viewed from behind by a seated audience. The screen features a corporate slide with bold white stencil text reading "'THIS IS MORE THAN JUST WORDS ON A WALL'" overlaid on a tactical vest image with orange speed streaks.
Two framed corporate posters mounted side-by-side on a concrete wall. The left poster displays the heading "DRIVE" and a portrait of a smiling female employee in Survitec workwear. The right poster features vibrant orange branding with the headline "TRUSTED TO PROTECT LIVES," outlining Survitec's vision, purpose, and four core values: Drive, Collaboration, Innovation, and Resolve.
A corporate culture graphic featuring a smiling woman in a dark grey Survitec pullover and workwear standing in an industrial manufacturing setting. On the left, bold white stencil text reads "DRIVE" above the statement, "We are driven by powerful passion. We take bold action and live our purpose with unwavering commitment," framed by a dynamic orange light trail graphic.
A brand value slide featuring firefighters operating equipment in a dark, high-intensity environment. The top-left corner displays bold white stencil typography reading "RESOLVE" above the text, "We are agile, proactive problem solvers who anticipate change and transform challenges into opportunities," accented by a vibrant orange light-streak overlay.
A corporate slide set at a shipping port featuring two maritime workers in orange hi-vis Survitec vests pointing towards a cargo ship. On the upper left, white stencil text reads "COLLABORATION" above the text, "We break down silos and bring our talents together to realise our ambitions with collective strength and accountability," accented by a sweeping orange light trail.
A corporate culture graphic featuring a smiling employee named Mark Lee wearing glasses and an orange Survitec jumpsuit inside a warehouse setting. On the left, bold white stencil typography reads "INNOVATION" above the text, "We have a pioneering spirit to push the boundaries and create value by challenging convention and always improving," accompanied by a dynamic orange light-streak overlay.
A laptop angled on a concrete pedestal against a dark background, showing a corporate presentation slide for Survitec. The slide features the bold header "RESOLVE" with supporting text, a circular values wheel highlighting the "RESOLVE" segment, and background imagery of orange marine safety vessels.
A horizontal strip set against a vibrant orange background featuring four clean white line icons: a raised fist holding a lightning bolt, a tied figure-eight knot, a handshake, and a stylized figure stepping upward along an ascending arrow line.
A colourful values wheel graphic cantered on a textured orange background, anchored by the Survitec logo and purpose statement "We Exist to Protect Lives." The wheel divides into four core quadrants—Drive (orange), Collaboration (dark blue), Innovation (light blue), and Resolve (dark grey)—each expanding into three specific behavioural traits, such as "Driven by success," "One direction, one team," "Challenge the status quo," and "Pro-active problem solvers."

Thank you so much Jo for all your help, and Andy, Christie, Helenka and anyone else in the team, on the values work. The quality of work has been excellent and we couldn’t have done it without you – very much appreciated.

Hannah Burywood, Head of Brand and Communications

Client

  • Survitec

Deliverables

  • Art Direction
  • Brand Narrative & Storytelling
  • Colleague Engagement
  • Film Production
  • Internal Communications
  • Strategic Consultancy

Additional Credits

  • North Harbour
  • northharbourproductions.com

Our Projects
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Ecolab
Isuzu UK
XPENG