The change

Terry Lifts sought our help for strategic positioning and brand refresh. With their long-standing engineering expertise and commitment to accessibility, we collaborated with their team to gather insights and developed a brand positioning focused on Trust. This led to a creative refresh that established a modern and consistent brand style across all channels.

They had the expertise and reputation, but their brand felt too clinical. It needed to feel more human, more approachable, and more relevant to the incredible, real people they support every day. This transformation wasn’t just a refresh, it delivered real results with a 199% increase in website views, 218% growth in new users, 60% higher engagement rate and 1.4M organic impressions online.

A side-by-side comparison of two Terry Lifts logo lockup variations on dark navy and yellow gradient backgrounds.
A grid overview of eleven pages from the Terry Lifts brand style guide presented against a light grey background. The slides outline core visual standards, featuring a yellow cover page, value proposition breakdowns, photography styling and portrait guidelines, typography rules, geometric design objects, and colour palette specifications including primary navy blue, vibrant yellow, and secondary gradient swatches.
A multi-element brand identity asset. The left side displays a white service van featuring navy blue Terry Lifts livery, "The One to Trust" tagline, and "Made in Britain" badging. The right side features three circular trust seals—highlighting British manufacturing, quality service, and safety standards—above a six-swatch corporate colour palette grid and a yellow gradient backdrop panel.
A silver laptop mock up cantered on a solid yellow background, displaying the Terry Lifts website homepage. The screen shows a dark navy header navigation bar, a hero banner featuring a home lift in a living room with "The One TO TRUST" tagline, and introductory copy titled "INTRODUCING TERRY LIFTS" alongside an embedded video thumbnail and yellow live-chat widget.
A smiling female Terry Lifts employee in a workshop environment, framed by geometric brand graphics.
Terry Lifts male colleague looking and smiling to the left
A smiling Terry Lifts employee talking on a mobile phone in an office environment.

Thank you for delivering an impressive brand refresh along with the new website. The design is clean, engaging, and perfectly aligned with our brand, enhancing both functionality and user experience. The attention to detail in the layout and navigation makes it easy for visitors to find what they need, while the fresh, modern design seamlessly reflects our values and goals. We are excited to see how this new site will help us connect with our audience, and we appreciate all the effort that went into making it a success.

Helen Reeves – Marketing Manager, Terry Lifts
An over-the-shoulder photograph of a person holding a black smartphone in landscape view. The screen displays a Terry Lifts digital brochure page titled "Making best use of YOUR SPACE", featuring architectural photos of home lift installations, product feature icons, and descriptive copy against a dark grey layout.
A multi-panel grid layout showcasing Terry Lifts branded event collateral and merchandise against a light grey background. The left panel features a curved exhibition pop-up banner and podium. The centre panel highlights a sleek navy blue and silver ballpoint pen. The right panels display a stack of three silicone wristbands in yellow, navy, and white, alongside a stacked trio of patterned ceramic coffee mugs featuring a yellow branded mug at the base.

Why it matters

199 %

Increase in website views

127 %

Increased users from organic search

6000 %

Engagement growth

1.4 M

Organic Impressions online

44 %

Increase in Leads

152 %

Increase in social media engagements

A Terry Lifts technician guiding a younger colleague while servicing an electrical control panel.

Client

  • Terry Lifts

Deliverables

  • Brand Guidelines
  • Brand Identity
  • Brand Narrative & Storytelling
  • Digital Marketing
  • Internal Communications
  • Multi-channel Campaigns
  • Product & Service marketing
  • Social Media
  • Value Proposition
  • Website Design

Additional Credits

  • Laura Molloy

Our Projects
See all work

Ecolab
Isuzu UK
XPENG