The change

Everyone makes mistakes. Uniball knows this, that’s why they created ‘This Pen’ that writes AND erases.

Launched with the help of our charming monkey mate, this campaign created an emotional connection to a commodity product in a highly competitive category.

At the time of the launch campaign for TSI, it was the most successful launch we had ever had on Uniball in the UK in terms of initial uplift. Within the 1st 12 months the sales volume equated to 10% of our total UK volume across ALL products which is pretty remarkable for a new product. We got listings in all major retailers inc. WHS, Ryman, Tesco, Sainsbury, Asda + many more.

Paul Smith, Director of Sales & Marketing


  • Uniball


  • Digital Campaign
  • Packaging
  • Point of Sale
  • Press Ad
  • TV Commercial

Additional Credits

  • N/A