The change

Everyone makes mistakes. Uni-ball knows this, that’s why they created ‘This Pen’ that writes AND erases.

Launched with the help of our charming monkey mate, this campaign created an emotional connection to a commodity product in a highly competitive category.

A trio of retail blister card packaging mock ups for Uni-ball erasable rollerball 3-packs arranged against a soft light blue background.
A retail packaging mock up displaying a 3-pack blister card of Uni-ball erasable ink rollerball pens against a soft pink background.

At the time of the launch campaign for TSI, it was the most successful launch we had ever had on Uniball in the UK in terms of initial uplift. Within the 1st 12 months the sales volume equated to 10% of our total UK volume across ALL products which is pretty remarkable for a new product. We got listings in all major retailers inc. WHS, Ryman, Tesco, Sainsbury, Asda + many more.

Paul Smith, Director of Sales & Marketing
A top-bound sketchbook mock up displaying hand-drawn pencil studies of hands holding pens and character concepts next to a graphite pencil.
A top-bound sketchbook mock up displaying hand-drawn character concept sketches for a cartoon monkey mascot alongside a drawing pencil on a light grey background.
A vibrant grid layout of white smartphone mock ups displaying digital ad creative for Uni-ball's erasable ink pens against a bold red background.

Client

  • Uniball

Deliverables

  • Art Direction
  • Concept Development
  • Film Production
  • Motion Animation 
  • Multi-channel Campaigns
  • Product & Service marketing
  • TV commercial

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG