The change

With its new Risk Intelligence Central platform, global business consultants Willis Towers Watson offers their customers a powerful solution to modern day challenges of managing risk.

They asked for a simple creative approach to help the sales force and customers see the power in a complex solution. Based around the theme of ‘Control’, our product positioning gives customers a reason to feel more certain when dealing with the uncertain.

438 have been a pleasure to work with on our recent go to market strategy, the professionalism and quality of output was first class. With the team you have and the attention to detail, you will be exceeding client expectations for years to come.

Jeremy Brooks ACII, Risk Intelligence Central Enterprise Product Director


  • Willis Towers Watson


  • Art direction
  • Brand implementation
  • Go-to-market planning
  • Strategy
  • Visual identity

Additional Credits

  • Hubbleberry