The change

Leading testing, inspection, and certification (TIC) company Element acquired its biggest competitor – not only making it the largest acquisition in this space, but making Element the fastest growing TIC company globally.

We promoted the transition by introducing a neutral brand called ONE Alliance, delivering a full 360 campaign over 18 months. From films and presentations, to emails, posters, and merch, we made sure the world knew about this new force in TIC, and beyond.

A bold typographic graphic spelling "ONE" filled with black-and-white photographs of laboratory specialists, testing machinery, and industrial equipment against a dark slate background.
A vertical corporate brand poster for The Element Alliance featuring bold orange and white typography reading "TOGETHER AS ONE WORLD CLASS BUSINESS".
A square corporate brochure mock up showcasing the cover and interior spreads for an internal brand engagement campaign titled "Together as One," featuring bold orange typography and crowd-mosaic graphics.
A landscape brochure mock up showing both the front cover and an open "Aerospace" spread for The Element Alliance, featuring black-and-white photography of engineers, lab specialists, and technical testing machinery.
a colleague working on computer
A black-and-white portrait of an Element specialist wearing safety glasses and a branded polo shirt inside an industrial testing environment.
A hand holding a smartphone displaying The Element Alliance's Twitter profile against a vibrant orange background.

Why it matters

18 month

Integration programme

5.2 %

Growth post acquisition

A freestanding roll-up banner mock up for The Element Alliance featuring the headline "ONE FOCUS ON GROWTH" and global company reach statistics.
Three colleagues discussing work
A framed gallery mock up displaying an internal brand campaign poster suite for The Element Alliance, arranged against a dark charcoal and orange two-tone wall.
A print publication mock up showing a fanned stack of closed square booklets titled "Together as One" alongside an open spread featuring "ONE OPPORTUNITY FOR US ALL" and an upward-pointing crowd-mosaic arrow.
An open square corporate booklet spread displaying the headline "ONE OPPORTUNITY FOR US ALL" opposite an upward-pointing arrow formed from an orange crowd mosaic.
A fanned stack of square printed booklets for an internal corporate brand campaign titled "Together as One" resting on a dark charcoal surface.
A landscape corporate publication cover titled "AMBASSADOR HANDBOOK" for The Element Alliance, featuring the word "ONE" filled with black-and-white staff portraits against a dark charcoal background.

Client

  • Element

Deliverables

  • Art Direction
  • Brand Identity
  • Brand Narrative & Storytelling
  • Colleague Engagement
  • Communications Planning
  • Digital Marketing
  • Events
  • Film Production
  • Internal Communications
  • Literature
  • Motion Animation 
  • Multi-channel Campaigns
  • Strategic Consultancy
  • Website Design
  • Website Development

Additional Credits

  • Photographer: Mat Wright
  • Resourcebase

Our Projects
See all work

Chester Zoo
Ecolab
Isuzu UK