The change

Following our positioning work with Insights, to unite and connect 900 teams of 1 into 1 team of 900 we were challenged to create a virtual learning festival to celebrate Insights’ core value – bravery.

Taking the core proposition; “We Build Connections”, we created Connections Week, a 4 day festival of content to engage and inspire colleagues.

Bravery was the perfect springboard for our Insights colleagues, who, unlike their Marketing counterparts, are measured, pragmatic and driven thinkers. Our sessions were themed around confidence, empowerment, the bravery in vulnerability and helping the audience to connect on a very human level.

438 team working on PepsiCo Connections week
A visual summary graphic of a virtual presentation from "Connections Week May 14–16, 2024." A presenter video frame is centered among bright blue circles connected by colorful arrows, highlighting key quotes such as "Your career path is like a PASSPORT," "Let go of the burden of PERFECTION," and "Be supportive of YOUR creative ideas and of OTHERS."
A laptop mock-up displaying a virtual panel discussion with live speakers and floating social media reaction icons during the Connections Week event.
A angled grid montage displaying various presentation slides, speaker profile cards, and live webcam feeds from "Connections Week May 14–16, 2024." Prominent features include presentation slides on global growth, leadership video frames featuring executives like Brett O'Brien (CMO PFNA), employee career development diagrams, and event schedule panels labelled "ACROSS THE WEEK."
three colleagues discussing in a meeting. Screen behind them showcasing "Connections Week" presentation

Working with PepsiCo is an absolute joy. They invest so much time and energy into their internal communications and colleague engagement, that it’s infectious! We feel so incredibly proud to have helped them on their journey to more connected colleagues.

Alissa Austin – Account Director, 438 Marketing

Why it matters

110.36 %

Increase in session attendees to Connection Week compared over 5 years

Client

  • PepsiCo

Deliverables

  • Brand Identity
  • Colleague Engagement
  • Event Identity
  • Event Planning
  • Film Production
  • Internal Communications
  • Motion Animation 
  • Multi-channel Campaigns
  • Strategic Consultancy
  • Virtual Events

Additional Credits

  • MSP productions

Our Projects
See all work

Ecolab
Isuzu UK
XPENG