The change
Leading testing, inspection, and certification (TIC) company Element acquired its biggest competitor – not only making it the largest acquisition in this space, but making Element the fastest growing TIC company globally.
We promoted the transition by introducing a neutral brand called ONE Alliance, delivering a full 360 campaign over 18 months. From films and presentations, to emails, posters, and merch, we made sure the world knew about this new force in TIC, and beyond.
