The change
Leading testing, inspection, and certification (TIC) company Element acquired its biggest competitor – not only making it the largest acquisition in this space, but making Element the fastest growing TIC company globally.
We promoted the transition by introducing a neutral brand called ONE Alliance, delivering a full 360 campaign over 18 months. From films and presentations, to emails, posters, and merch, we made sure the world knew about this new force in TIC, and beyond.
Why it matters
18
month
Integration programme
5.2
%
Growth post acquisition
