The change

This is more than just fantasy. To support the launch of Isuzu’s first all-electric pick-up, we teamed up with Amazon MGM Studios and Mattel Studios for the exciting live-action film release of Masters of the Universe.

The cinematic partnership mirrored our ‘Power-full’ campaign line, focusing on the synergies between the fully electric, fully capable Isuzu D-Max EV and other-worldly powers of the iconic characters.

He-Man-themed marketing ran across Isuzu’s platforms, including digital outdoor, email, CTV, social media and dealership promotions. There was also a social media competition to win a holiday to Iceland, along with film merchandise goodie bags.

With messages like ‘We have the power’, ‘By the power of Isuzu’ and ‘Discover true power’, this electrifying campaign was full of nostalgia for fans, as well as attracting a whole new audience.

A fantasy promotional composite artwork featuring a dark grey Isuzu D-Max EV pickup truck positioned on rocky desert terrain in Eternia. On the right, He-Man stands on a cliff near a ruined stone arch, raising his Power Sword overhead as a brilliant golden lightning bolt strikes down from an orange and purple sunset sky. In the background, Castle Grayskull is visible beyond a long stone bridge spanning a canyon.
A concept collage graphic featuring cutout elements of a dark Isuzu D-Max EV pickup truck, He-Man raising a sword, and Castle Grayskull layered over a fantasy landscape.
A portfolio display graphic featuring three promotional digital banners arranged over a dark, cracked stone background framed by glowing golden lightning bolts. Each banner showcases the Isuzu D-Max EV x Masters of the Universe crossover campaign: Top-Left Banner: Titled 'Discover true power', showing a white pickup truck in a volcanic lava environment between Skeletor casting purple magic and He-Man near Snake Mountain. Top-Right Banner: Titled 'Power and the glory', featuring a dark pickup truck driving near Castle Grayskull with He-Man and Skeletor standing on nearby cliffs. Bottom Banner: Titled 'By the power of Isuzu', displaying a dark pickup truck alongside He-Man summoning a golden lightning strike against a dramatic sunset sky.
A smartphone lying flat on rough, dusty, rocky ground, displaying a sponsored Instagram Reel ad for Isuzu UK. The video features an Isuzu D-Max pickup truck alongside He-Man in a fantasy landscape with Castle Grayskull in the background. The overlay includes the 'Masters of the Universe' logo, a blue 'Book a test drive' call-to-action button, and the caption: 'Two legendary warriors. One powerful partnership.'
A smartphone mockup set against a dark volcanic rock background with glowing orange lava seams, displaying an Instagram carousel post by Isuzu UK tagged at 'Castle Grayskull, Eternia'. On the Phone: An Isuzu D-Max pickup truck towing a heavy utility trailer through a dusty landscape framed by purple lightning. The caption header reads 'BY THE POWER OF ISUZU' and lists bulleted features: 4x4 capability, 3.5-tonne towing, fully electric performance, and over 1-tonne payload. Carousel Slides: Horizontal image panels extending behind the phone display additional features, including off-road tire action, a transparent electric powertrain chassis overlay, and a rear bed loaded with work gear
A promotional fantasy composite artwork featuring a dark grey Isuzu D-Max EV pickup truck driving along a rugged, rocky trail as it emerges from a stone cave tunnel. To the left, He-Man stands on a cliff holding his sword upright next to Skeletor raising his glowing purple staff. In the background, a multi-arched stone bridge crosses a gorge leading toward Castle Grayskull set against towering misty mountains.
A large promotional poster displayed inside a beige stone archway alcove on an exterior wall. The poster advertises a crossover campaign between Isuzu and Masters of the Universe, featuring a dark Isuzu D-Max EV pickup truck driving across rocky terrain in a fantasy landscape. He-Man stands on a cliff holding a sword while Skeletor raises his staff with Castle Grayskull in the background. The poster headline reads 'Power and the glory' above the tagline 'Witness a fully electric, fully capable warrior', accompanied by Isuzu and Masters of the Universe logos.
A wide horizontal billboard advertisement mounted on a textured brown wall, dappled with tree shadows. The poster displays a crossover campaign between Isuzu and Masters of the Universe. On the right, He-Man stands on a cliff raising his Power Sword as dramatic golden lightning strikes from above, with an Isuzu D-Max EV pickup truck parked on rocky terrain nearby and Castle Grayskull in the background. On the left, glowing lightning frames bold white text reading 'We have the power', accompanied by the tagline 'Witness a fully electric, fully capable warrior', the website 'isuzu.co.uk/ev', and the 'Masters of the Universe' logo.
A laptop mock up against a dark lightning-lit background displaying the Isuzu UK website landing page for the Isuzu D-Max EV x Masters of the Universe partnership.
A promotional fantasy composite artwork featuring a white Isuzu D-Max EV pickup truck parked on dark volcanic terrain under a dramatic, fiery red and orange sunset sky. On the left, Skeletor crouches near a glowing lava river, casting crackling purple energy from his staff. On the right, He-Man stands holding up his Power Sword as a brilliant golden lightning bolt strikes it down from Snake Mountain in the background.
A horizontal billboard poster with a thin white frame mounted on a weathered, cracked plaster building wall. The billboard advertises an Isuzu D-Max EV x Masters of the Universe crossover campaign. In the centre, a white Isuzu D-Max EV pickup truck sits on dark volcanic terrain near a flowing lava stream. On the left, Skeletor crouches casting purple energy magic. On the right, He-Man raises his Power Sword as golden lightning strikes down from Snake Mountain in the background under a fiery sunset sky. Bold white headline text reads 'We have the power' alongside the tagline 'Witness a fully electric, fully capable warrior', 'isuzu.co.uk/ev', and official Isuzu and Masters of the Universe logos.
An open double-page magazine spread mockup laying flat on a dark, cracked stone surface. The spread displays a print advertisement for a crossover campaign between Isuzu and Masters of the Universe. The left page features dramatic golden lightning bolts against a dark sky, while the right page shows an Isuzu D-Max EV pickup truck in a fantasy landscape alongside He-Man holding up a glowing sword with Castle Grayskull in the background. Bold white headline text reads 'By the power of Isuzu' above the tagline 'Witness a fully electric, fully capable warrior', accompanied by the Isuzu logo and 'Masters of the Universe: Only in Cinemas' branding.
An open magazine spread mock up resting on dark, craggy volcanic rock directly beside a glowing stream of molten orange lava, set against a rugged volcanic landscape under a twilight sky. The magazine displays a print advertisement for the Isuzu D-Max EV x Masters of the Universe campaign. The left page features golden lightning bolts, while the right page displays bold white text reading 'By the power of Isuzu' above an Isuzu pickup truck parked in Eternia alongside He-Man holding a glowing Power Sword.
Smartphone mock-up on a slate background displaying an Isuzu UK Instagram carousel post for a 'Masters of the Universe' crossover competition to win a trip to Iceland.
A promotional composite artwork featuring a white Isuzu D-Max pickup truck parked on dark volcanic ground beneath a dramatic sunset sky. On the left, Skeletor from Masters of the Universe lounges casually on a black sand shore next to glacial ice chunks and snowy mountains. On the right, a glowing stream of molten lava flows down toward the foreground from a fiery, lightning-struck Snake Mountain.

Client

  • Isuzu UK

Deliverables

  • Brand Awareness
  • Digital Marketing
  • Motion Animation 
  • Multi-channel Campaigns
  • Partnership Activation
  • Social Media

Additional Credits

  • Amazon MGM Studios
  • Mattel

Our Projects
See all work

Ecolab
Isuzu UK
XPENG