The change

We were proud to support Knutsford’s first-ever Pride, a vibrant, community-led celebration timed to coincide with Manchester Pride. Organised by local business Dexter and Jones, the event brought the town together for a day of live music, street food, family activities, and support for The Proud Trust.

We created a joyful brand identity designed to grow with the event. 

The strapline: “Small town, big pride” perfectly reflects the energy, ambition, and sense of togetherness that defined Knutsford’s inaugural Pride.

438’s role was to create a visual identity that captured the inclusive, celebratory spirit of the day. It needed to feel bold and welcoming, but with a distinctly local character that would resonate with families and individuals, while honouring the deeper values behind the event.

 

Three blue smartphone frames displaying a social media feed lineup. The posts show colorful promotional graphics for Pride Knutsford, including holding hands with event wristbands, a "Sun 24th August" event announcement with retro cartoon characters, the slogan "Small Town Big Pride," and photos of community celebrations.
A large rectangular banner tied to a gold metal scaffold frame against a plain grey backdrop. The layout features a vibrant, colourful grid with the slogan "Small Town Big Pride," a Progress Pride heart emblem, retro cartoon faces, a smiling sun illustration, and "Pride KNUTSFORD" text.
A wide white banner displayed on a black metal freestanding frame against a plain grey studio backdrop. The layout features "Pride KNUTSFORD" branding, date and location details ("Sun 24th August", "King Edward's Court Car Park from 2pm"), Progress Pride heart icons, and colourful retro cartoon characters.
A split-screen composite image. The left side shows a cheering person at a parade wearing a white t-shirt with a Progress Pride heart emblem. The right side features two outdoor vertical banner flags displaying the "Pride Knutsford" logo, the slogan "Small Town Big Pride," and colourful retro character illustrations.
A singer and 4 dancers on the small stage. Behind them a Knutsford Pride banner
A close-up of a person wearing rainbow Pride wristbands that read "Small Town Big Pride."
A man singer on a small stage performing. Behind him Knutsford Pride banner
A glass storefront window featuring a bright, retro-style promotional decal. The graphic displays colourful text reading "Pride KNUTSFORD," "Small Town Big Pride," and "Everyone Welcome," accented by a Progress Pride heart emblem, flower icons, and a smiling orange cartoon character against a warm, blurred café interior.

I can’t even begin to explain how impressed I am with 438 Marketing. We went to the team with, in truth, little to no actual ideas other than that we wanted it to be amazing. They came up with a multi-platform campaign that… well, I’d like to say fitted the bill, but in truth it took the bill and sent it into orbit! We were genuinely impressed by the talent and creativity in the concept, as well as the attention to detail that made it effective across all platforms. We will never use anyone else again!

Adam Rickitt, Owner, Dexter and Jones

Client

  • Dexter & Jones

Deliverables

  • Brand Identity
  • Digital Marketing
  • Event Identity
  • Product & Service marketing
  • Social Media

Additional Credits

  • N/A

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