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Give your product the launch platform it deserves

Getting a new product or service off the ground isn’t simply a case of shouting louder than anyone else.

No matter how much noise and disruption you create, it’s more about making people care that attracts attention for all the right reasons. And we should know, we’ve been doing it for over 20 years.

Not sure where to start? Complete our short scorecard and find out if your launch is set up for success.

Take the launch-readiness scorecard

Explore our launch campaigns

Isuzu UK

Making a power-full entrance to the EV market

XPENG

Charging ahead with XPENG

Isuzu UK

Launching the New Isuzu D-Max with Sonic energy

Ecolab

A bold launch for cleaning innovation

Skynet

Scent and delivered campaign concepts to cut through

RWS

Defining value for eLearners with RWS

Willis Towers Watson

Making the complex compelling

How can 438 help you?

From propositions and campaign strategy to creative assets and activation, we can turn marketing complexity into a compelling brand story to ensure your launch takes off with confidence.

It’s not the what, it’s the why.

As a business, you can’t help but become incredibly close to your product and what it offers. After all, you’ve spent months or sometimes even years in developing it. You know every single feature. Every technical detail. Every stakeholder opinion.

However, when it finally comes to the big launch, it’s easy to lose sight of the simple question of why anyone should care. We bring objectivity, experience and clarity to communicate what your product means for the customer and how it will benefit them.

Gain fresh perspective by taking our launch-ready scorecard below

Are you launch ready?

Get your personalised activation score in under 5 minutes:

Launch Readiness Scorecard

Product launches we're proud of

A mock-up of a billboard displaying an advert for the new Isuzu D-Max EV. The design features a bright pink and purple sky background with the large white headline "Power-full", where a side profile of a white pick-up truck replaces the hyphen. The bottom section reads "Fully electric. Fully capable." alongside specifications like a 1-tonne payload and 3.5-tonne towing capacity.
An outdoor digital billboard displaying an Ecolab 'MAXX Synbiotic' advertisement with concentric swirling blue graphics and the slogan 'The clean that cleans on and on...
Two black-framed portrait posters mounted on a neutral wall illuminated by soft window shadows. The left poster highlights a male subject seated in an office chair under the quote, "I know what I learn will be right rather than worrying it'll be wrong," while the right poster features a female subject on a stool holding a smartphone under the quote, "I can just focus on learning instead of translating the translation," both finished with body copy and the RWS logo at the base.
A conceptual advertisement featuring cardboard shipping boxes assembled into the shapes of luxury perfume bottles, accompanied by the headline "SCENT, RECEIVED."
Three brochure mockups for Willis Towers Watson's 'Risk Intelligence Central' displayed side by side. Left brochure: high-angle view of a worker climbing a yellow ladder structure, with headline 'Taking strategic risk management to new heights.' Middle brochure: a woman working on a laptop, with headline 'Manage all your corporate risk from one place.' Right brochure: aerial view of a container ship at sea, with headline 'The new way to better navigate risk.'
A large illuminated horizontal billboard display set against a dark tiled wall in a dimly lit terminal, with the silhouette of a traveller pulling a wheelie suitcase passing in the lower-left foreground. The advertisement features a white XPENG G6 electric car parked on a reflective surface against a dramatic backdrop of snow-capped mountains. Bold white headline text on the left reads '10-80% CHARGE IN 12 MINUTES*' above 'NEW XPENG G6' in bright green text, topped with the XPENG logo in the upper-right corner.
A large outdoor billboard mock up mounted on a weathered brick wall featuring the Isuzu D-Max and Sonic the Hedgehog 3 campaign advertisement.
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Knutsford
117-123 King St
Knutsford, Cheshire
WA16 6EH

London
8 Devonshire Square
London
EC2M 4PL

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01565 632 438
info@438marketing.com

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